> ## Documentation Index
> Fetch the complete documentation index at: https://askeditor.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.
# Launch Cut
> Turn a raw screen recording plus the product's website into a directed, narrated, brand-matched demo film: the kind a founder posts on ship day..
Turn a raw screen recording plus the product's website into a directed, narrated, brand-matched demo film: the kind a founder posts on ship day.
## See it
> [tab] Output
>
>
>
> 3 minutes 42 seconds of raw screen recording in; a 62-second directed film out, a 3.6x compression. The narration is the speakers own voice, rewritten and re-timed; the chapters, the device plane and the brand world were all chosen by the director from the recording and the site.
> [tab] Your input video
>
>
> [tab] Side by side
>
>
>
> Your input video
>
>
>
> Output
## Material
A screen recording between 15 seconds and 20 minutes, with the narration audible. If the take is silent, set narrationSource='screen' and the director writes and speaks the narration instead.
## Spec
| Field | Type | Required | Description |
| - | - | - | - |
| `siteUrl` | string | **yes** | The product's public website. The brand (colours, type, logo) is measured from it. |
| `brandName` | string | **yes** | How the product should be named on screen. |
| `narrationSource` | enum (`user` \| `screen`) | no | 'user' (default) uses the voice on the recording. 'screen' writes narration from the frames and the site: opt-in only, for a silent take. |
| `directorNote` | string | no | One instruction to the director, e.g. 'lead with the pricing moment'. |
## Pricing & timing
| | |
| - | - |
| **Delivery** | **File** — an mp4 at `outputUrl`, plus an editable canvas |
| Price | 500 credits: [estimate](https://askeditor.com/docs/setting-up/jobs-and-polling.md) is free and authoritative |
| Typical run | \~600s |
| Review gate | **Yes**: the run parks for your approval before spending |
## Refusals this template can return
* `UNREADABLE`
Refusals are free and typed: see [Refusals](https://askeditor.com/docs/setting-up/refusals.md).
## Run it
> [tab] curl (REST)
>
> ```bash theme={null}
> # 1. mint an upload ticket, then put the file against it
> curl -X POST https://api.askeditor.com/v1/uploads \
> -H "Authorization: Bearer $ASKEDITOR_API_KEY" \
> -H "Content-Type: application/json" -d '{"purpose":"launch-cut"}'
> # → { "ticket": "upl_…", "uploadUrl": "…" }
>
> curl -X POST https://api.askeditor.com/v1/uploads/{ticket}/file \
> -F "file=@./recording.mp4"
> # → { "material": "mat_…" }
>
> # 2. submit the run
> curl -X POST https://api.askeditor.com/api/launch-cut/jobs \
> -H "Authorization: Bearer $ASKEDITOR_API_KEY" \
> -H "Content-Type: application/json" \
> -d '{ "material": "mat_…", "clientRequestId": "your-own-id", "siteUrl": …, "brandName": … }'
> # → { "jobId": "…", "envelopeId": "launch-cut:…", "credits": { "quoted": 500, "charged": 0 } }
>
> # 3. poll until it resolves
> curl https://api.askeditor.com/v1/jobs/{envelopeId} \
> -H "Authorization: Bearer $ASKEDITOR_API_KEY"
> ```
>
> `clientRequestId` is **required**: reuse the same value on a retry and you
> cannot be charged twice for the same run.
> [tab] Agent (MCP)
>
> Connected via the [MCP connector](https://askeditor.com/docs/mcp/connect.md)? It is one sentence:
>
> > "Run the **Launch Cut** template on \~/Desktop/recording.mp4"
>
> The agent lists the menu, estimates (free), asks your consent, uploads, runs,
> and polls [`GET /v1/jobs/{id}`](https://askeditor.com/docs/setting-up/jobs-and-polling) to the finished
> envelope.
**Editable delivery:** Delivers decomposed: one clip per beat plus the narration mix as its own audio element.
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